Alexi Freeman with MATERIALBYPRODUCT : AFVMBP0309CV247LMFFCP

Alexi Freeman, Monochrome, AW07 (detail), 2007. Photography: Thorsten Richter. MATERIALBYPRODUCT, Soft Hard Hard Harder SS08 (detail), 2008. Creative direction: 3 Deep Design. Alexi Freeman, Monochrome, AW07 (detail), 2007. Photography: Thorsten Richter. MATERIALBYPRODUCT, Soft Hard Hard Harder SS08 (detail), 2008. Creative direction: 3 Deep Design.

enCOUNTER
2 – 22 March 2009
24/7 window

Melbourne based fashion design studios ALEXI FREEMAN and MATERIALBYPRODUCT (Susan Dimasi and Chantal McDonald) have produced a piece of work titled AFVMBP0309CV247LMFFCP.

Both studios are actively engaged in the exploration and promotion of hand processing techniques in contemporary design. ALEXI FREEMAN draws upon dry-point etching methodologies to produce his signature geometric print motifs; MATERIALBYPRODUCT appropriate markers of construction as templates for print design.

A project that has resulted in the Punched Out and Studded Flapper; an exploration of ALEXI FREEMAN's iconic geometric flapper motif, reinterpreted with MATERIALBYPRODUCT's investigation of surface: incorporating hand punched leather, and a play on the grid, with bifurcated pyramid studs replacing signature beading.

A mouthful of abbreviations and acronyms the title decoded is:
ALEXI FREEMAN versus MATERIALBYPRODUCT
March 2009
Craft Victoria
24 hours a day
7 days a week
L’Oreal Melbourne Fashion Festival
Cultural Program

Part of the L’Oréal Melbourne Fashion Festival 2009 Cultural Program.

back to top