Are you interested in using social media as a marketing device? This information session is focused on Twitter, Facebook and blogging, and how to use these platforms to promote small businesses, increase web traffic and create valuable networks. Speakers include Tess McCabe, Jeremy Irvine and Michelle Whitehurst. Presented by Craft Victoria and International Specialised Skills Institute (ISS Institute).

Date: Monday 8 August, 6-7.30pm
Venue: Craft Victoria, 31 Flinders Lane, Melbourne
Bookings: SOLD OUT - Call 03 9650 7775 to register for the waiting list
Cost: $20 / $10 Craft Victoria Members

Presenters:

Tess McCabe
Tess McCabe is a self-employed graphic designer, crafty lass and organiser of the Melbourne networking group Creative Women's Circle. A normal day for her might include: designing branding materials and websites for small businesses and corporates; designing accessories and filling orders for her label Teahouse Handmade; organising a speaker for the next Creative Women's Circle event; and blogging about it all in the process. She spends a good deal of time online and even more time enjoying what Melbourne creatives have to share.

Jeremy Irvine
Jeremy Irvine is ISS Institute's Chief Executive Officer. He is a former political adviser, having spent four years and endured many bad coffees in Parliament House Canberra. He also worked as a public affairs consultant and was a ministerial speechwriter in New Zealand, where he began his career in non-government association management. From having been a 'Twit-skeptic' Jeremy is now a strong advocate for social media in non-government organisations and as an issues management tool. He blogs at jeremyirvine.id.au on sport, social history, issues management and good coffee. Last year Jeremy was a panelist at the Media140 'Oz Politics' conference in Canberra that was televised on ABC News 24, speaking about real time spin doctoring in politics. Jeremy has an undergraduate degree in politics and Australian history, and is completing a Master of Arts (Organisational Communication) degree.

Michelle (Shelli) Whitehurst
Shelli Whitehurst is a marketer, ideas generator and an entrepreneur. Her speciality is in digital social media and up-and-coming trend spotting. For the past 15 years she has worked with some of Australia's best brands in varied roles in video and TV commercial production, advertising, radio and event management, and has been sharing her passion for brand experience, digital strategy, video/content production and social media space. She is Founder and Creator of Code Name Max and The Blogger Agency, which focus on marketing your brand as though it was their brand, collaborating with awesome and passionate people that love doing things differently, gaining high ROI, and brand awareness and consumer engagement.